INSTAGRAM

(Belarus, 2014)


Today acquaintances and communication take place in social networks, and this allows the reality to be replaced by the virtual space. Every day one is playing the game of acquiring confirmation of his or her existence in this world by collecting ‘likes’. Overplaying this game easily blurs the distinction between the reality and virtual image, while the gap between these is often enormous.

In this series the situation is presented in both a humorous and a quite serious manner proposing staged photography as documentary. On the other hand, the ‘selfie’ genre is as a class of social photography, speaking ironically about human exhibitionism.

Where is a reasonable limit in documenting all of one’s deeds and actions, moods and states, and putting it all on display? What is or might be hidden behind the scenes of a regular ‘selfie’? What would one perform for the sake of impressing the audience? 


With Izabela Tarasova, Yury Kukareka, Nikita Kurenov


Series of 9 photographs,  glossy lambda prints mounted on aluminum 80 x 120 cm (Edition of 4)

#friedeggs #goodmorning #mybreakfast #breakfast 

#kitchen #yummi #foodporn #lookwhatimeating

#superman #followme #readytofly #selfie 

#superhero #imyourhero

#rip # owers #sel e #cemetery #girlinblack 

#ilovegrandpa #sexy #follow4follow #rightnow

#cat #sexy #selfie #like4like #fun 

#instagood #bestoftheday #hot

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