BRAIN FASHION

(Witin C/A/C Group, Belarus 2010)


Putting together twenty-four photographs, six sculptures and one installation together, this project offers an example of the extend to which fashion and its peculiar aesthetics contributes to philosophical commentaries.

Nowadays, no one can escape the visual impact of fashion. Luxury brands, the cult of fashion, glossy photography, and advertisements, all of these features seem embedded in the consciousness of everyone, regardless culture and society differences. In that sense all spheres of social and cultural life are infused with its influence.

Among its various components, luxury shoes perhaps epitomize the model of fashion, its dress code, and its mainstream aesthetics. In this project we followed the canon of fashion by using standard representation of shoes, and visibly adopted different perspectives whether abstract, geometrical, poetical, paradoxical, emotional, prosaic, or most importantly – philosophical. In fact, the shoes may embody existential questions.

In order to explore these philosophical perspectives, we also examine Chinese idioms. Thus one of the photographs -transforms a usual lace into the Chinese word Dao, which actually puns on the word ‘walk’.

In this project we tried to choose a more insightful path in problematizing artworks’ capacities of showing diverse intuitive and philosophical responses to the world of fashion, which eventually may rise thoughtful and ironical questions.


Series of 22 silver gelatin photographs, 90 x 120 cm

After Aldo Brue, silver gelatine print 90x120cm, 2010

After Kenzo, silver gelatine print 90x120cm, 2010

After Paciotti, silver gelatine print 90x120cm, 2010

After Dolce&Gabbana, silver gelatine print 90x120cm, 2010

Disintegration of form 1, silver gelatine print 90x120cm, 2010

Disintegration of form 4, silver gelatine print 90x120cm, 2010

Dao, silver gelatine print 90x120cm, 2010

Path, silver gelatine print 90x120cm, 2010

The life of a person, silver gelatine print 90x120cm, 2010

Metamorphosis 1, silver gelatine print 90x120cm, 2010

Metamorphosis 2, silver gelatine print 90x120cm, 2010

Continuity 1, silver gelatine print 90x120cm, 2010

Continuity 2, silver gelatine print 90x120cm, 2010

Continuity 4, silver gelatine print 90x120cm, 2010

Exhibition view, Shanghai Duolun MOMA, 2012

Exhibition view, Shanghai Duolun MOMA, 2012

Exhibition view, Shanghai Duolun MOMA, 2012

Exhibition view, Erarta Museum of Contemporary Art, Saint-Petersburg, 2014

Exhibition view, Erarta Museum of Contemporary Art, Saint-Petersburg, 2014

Copyright © Alexey Shlyk All rights reserved.
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